The first point to make is that you’ll use list email reports to discover which email clients prospects are using. Now, let’s find out about your prospect database. As I said, this will vary according to a number of factors. We know that 50% of users are Apple Mail users, on average. You should raise this red flag around your organization to save other teams from sending unsolicited, confusing messaging.Īctions for Pardot 1. Other platforms rely on email opens to fuel the automation engine, such as sales enablement platforms. Mail Privacy Protection isn’t just going to affect marketing automation. Source: Litmus, 2020 State of Email Engagement report. The pace at which Apple’s previous updates were taken up by its users, you should expect a significant number of Apple Mail users to do so. To state the obvious – the % of your prospects using Apple Mail apps will depend on your industry, business type, location, among other factors. By August 2021, the number had grown (to 49.8%). So, how big is the issue? Litmus analyzed 12 billion+ email opens and reported on the popularity of each email client.Īpple iPhone (iOS Mail), Apple Mail (macOS Mail), and Apple iPad (iPadOS Mail) combined, made up almost half (46%) of all email opens in 2020. As your geographic location is tied to your IP, your exact geolocation can’t be tracked either. The email content is then downloaded by a proxy IP address (one that stands in on your behalf, instead of using your IP address).Mail Privacy Protection obscures a prospect’s email open by automatically opening every email, which will cause the tracking pixels to signal an email open to you. Email opens are recorded using pixels, tiny images that are embedded in the email’s HTML code.However, a prompt appears to users when they update, which will increase uptake.

Time for some good news? It’s not enabled by default. For example, I could open an email from my work email on my MacBook using the Apple Mail app, and my open would be obscured (/hidden) because it’s an Apple application on the other hand, opening an email using my Gmail app on my iPhone would record the open as normal because it’s a Google application (despite being on an Apple device). That’s any emails opened in the Apple Mail apps, but not all emails opened on Apple devices. Note: MPP takes effect according to the application. Available later in 2021 on desktop (macOS Monterey).Available now on mobile (Mail app on iOS 15) and iPad (iPadOS 15).

Read their in-depth guide for more background on MPP from the Litmus engineering team (I prefer not to ‘reinvent the wheel’). Litmus called MPP the “death of the open rate”.

Apple mail vs outlook 2020 iphone